Research, Analyses & Strategy
Marketing Consultancy
Our marketing consultancy services provide tailored analyses, research and strategy for your brand. These services include:
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Business & Marketing Services
On-site Consultancy, New-hire Vetting, Process / Business Plan Reviews, Marketing Strategy Reviews / Concepting, and Media Audits.
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Research & Analyses
Market Analyses, Market & Audience Research, Competitor Analysis and Media Planning. These are provided as take-away dossiers after a presentation on our key findings.
Business Services
Building Capacities & Processes
Developing sound business and marketing processes, including business goal alignment, lead flow process, sales flow and customer life cycles. We provide quality capability generation by vetting new potential hires, ensuring their knowledge and understanding of digital marketing meets global standards.
Marketing Services
Marketing Reviews & Strategies
Reviews of current marketing strategies and campaign setups. Through media audits, we aim to identify campaign optimisation needs and reporting improvements for any existing ROI model in place. Without the existence of such, strategies to develop ROI models are imperative to initial marketing intelligence.
Research
Market & Audience Research
Research into a brands current or planned market environment, including cost projection with short, mid and long-term budgeting suggestions. Our report provides insight into your potential or expected return within that market. We target relevant tactics for your brand to utilize via the most cost-effective digital medium.
Analyses
Market & Competitor Analyses
Review of your marketing ecosystem, your reach and the reach of your competitors. We aim to identify niche areas for audience expansion and increased share of voice. Strategies are focused on expanding reach across search engines (PPC and SEO), display and social platforms.